How to SEO keywords to the top of Google sustainably?

(12:52 PM, 01/01/2025)

Getting your keywords to rank at the top of Google isn't just about short-term goals; it requires a sustainable approach to maintain rankings and create real value for your website. This article will guide you step-by-step through keyword research, content optimization, and building a sustainable SEO strategy. You'll not only achieve high rankings but also secure your position on Google. Discover the most effective SEO tips to build a lasting foundation for your business success!

How to SEO keywords to the top of Google sustainably?

The process of keyword SEO to the top of Google can be divided into 6 steps that Viet SEO has successfully applied to thousands of customers as follows:

Step 1: Overall Website Optimization, or Website SEO

To optimize the entire website or perform overall SEO:

To rank in the top 10 on Google, the first thing you need to do is optimize your entire website. This means not only ensuring that landing pages meet Google's SEO standards but also making sure the entire website adheres to these standards. A well-optimized website will improve its overall quality score, helping landing pages rank higher on Google.

If someone advises you to focus solely on optimizing landing pages and ignore the rest of the website, it's best to be cautious with that advice.

This optimization process involves standardizing elements such as URLs, title tags, H1 and H2 headers, and optimizing images across all pages. Additionally, tasks like creating and updating the sitemap, managing the Robot.txt file, and improving website speed are crucial.

However, you don't need to aim for "perfection" by ticking off every item on internet checklists or Google's recommendations. It is impractical and does not guarantee that all keywords will rank on Google. Instead, focus on the essential factors that have a direct impact on your website's performance and ranking.

Step 2: Analyze and Select Keywords

Keyword analysis and selection play a crucial role in determining both the effectiveness and cost of your SEO strategy. Here are Viet SEO's tips for choosing impactful keywords:

1. Focus on Long-Tail Keywords (4-7 Words):

Long-tail keywords often have medium to low competition, making it quicker to rank on Google compared to short, generic keywords. Moreover, they offer higher conversion rates as they better match the specific needs of users.

For instance, instead of targeting "selling houses in District 2," opt for "selling houses in front of District 2." Such specificity attracts users closer to making a purchase decision.

An example from my own experience: While searching for a desk for my team, I used several general keywords but couldn't find a suitable supplier. Eventually, I discovered the right company by using the keyword "Cluster 6 desks with partitions in HCM."

Avoid falling into the trap of selecting overly generic keywords like "desk" or "staff desk," which are not only highly competitive but also less effective. Generic keywords should only be included as part of a larger SEO strategy when your budget allows for a comprehensive campaign covering both short and long-tail keywords.

2. Include Geolocation Keywords:

If your business focuses on specific areas like Saigon or Long An, incorporating the location in your keywords is essential. For example, use "real estate in Long An" or "furniture store in Saigon." This approach not only targets the right audience but also makes it easier to rank in Google’s top 10, helping you outshine competitors in the same region.

By thoughtfully analyzing and selecting your keywords, you'll set the foundation for a successful and cost-effective SEO campaign.

Step 3: Create Content for Keywords

To rank your keywords in the top 10 on Google, you need to prepare high-quality content for each keyword, ensuring it satisfies three core principles: True, Enough, and Different. If this step is done perfectly, Google can rank your keywords higher, even without relying on backlinks.

However, many online content creators fail to add value, often rehashing existing material without creativity or reader focus. This leads to a flood of low-quality content that diminishes trust in the profession. If you outsource or hire content creators, choose carefully to maintain quality.

Essential Elements for Keyword Content:

  1. Content Structure and Length:

    • Minimum length:
      • 1,000 words for most fields.
      • 700+ words for specialized fields like cardboard, construction materials, chemicals, or the mechanical industry.
    • Must include:
      • Sapo: A compelling introductory paragraph summarizing the topic.
      • Main Content: Detailed and valuable information.
      • Conclusion: A clear and concise wrap-up.
  2. Images:

    • At least 3 relevant images per article.
    • Each image should include:
      • Clear captions related to the topic.
      • Alt text for SEO.
      • Original images are preferred over stock photos.
  3. Originality:

    • Content must be completely original—avoid copying or spinning text from the internet.
  4. Title Optimization:

    • Maximum length: 520 pixels.
    • Include the keyword, prioritizing its placement at the beginning.
  5. Meta Description (Meta Des):

    • Include the keyword.
    • Maximum length: 920 pixels.
    • Ensure the content is engaging and attractive to increase clicks.
  6. Keyword Density:

    • Maintain a density of 1-2%.
    • Place keywords strategically at the beginning, middle, and end of the article.

Steps to Develop Effective Keyword Content:

  1. Research the Market and Competitors:

    • Understand the content landscape for your industry and analyze competitors' approaches.
  2. Plan and Organize:

    • Create a content list and framework before writing. This helps manage topics efficiently and speeds up the writing process.
  3. Call to Action (CTA):

    • Include a CTA to guide readers toward specific actions, such as:
      • Clicking a phone number to call for consultation or support.
      • Registering to purchase or use a service through a clickable link.

By focusing on these elements, you'll create content that not only ranks higher on Google but also adds genuine value to your audience, helping your business stand out in the digital space.

Step 4: On-Page optimization for landing pages

On-Page optimization for landing pages

After creating high-quality content for your keywords, the next step is to optimize the structure and presentation of your landing pages based on Google's recommended criteria. Here are the key points to focus on:

1. Title Optimization:

  • Keep the title short, clear, and easy to understand.
  • Place the main keyword at the beginning of the title for better visibility.

2. URL Structure:

  • Ensure the URL is readable and user-friendly. Avoid overly long or complex URLs.

3. Title and Meta Description Tags:

  • Both the title tag and meta description must be present and optimized for the page. Without these, it becomes much harder for your keywords to rank.

4. Use of Header Tags:

  • Use an H1 tag for the page's main title (only one H1 per page).
  • Use H2 and H3 tags for subheadings and to structure content logically.
  • Use the <strong> tag sparingly to emphasize the main keyword or important phrases.

5. Image Optimization:

  • Use clear and high-quality images.
  • Compress images to sizes below 100KB to ensure fast loading.
  • Include optimized alt tags with relevant keywords for each image.

6. Page Speed:

  • Ensure the page loads quickly, as slow loading can impact user experience and rankings.
  • Regularly check for and remove any malicious code that could harm your site or users.

Why On-Page Optimization Matters

On-page optimization helps Google understand the focus of your landing page, making it easier to rank your page for the right search queries.

However, remember that optimization alone is not enough. If the content on your landing page does not satisfy user intent, visitors will leave and look for other options. This increases bounce rates and signals to Google that the page does not meet user expectations, which can hurt rankings.

Focus on balancing technical optimization with meaningful, user-focused content to achieve the best results.

Building a robust backlink network is a critical step in boosting your SEO efforts. To succeed, you must focus on quality over quantity and adhere to the following key factors:

1. Relevance Matters:

  • Only place backlinks on websites that are relevant to your business niche.
  • Avoid links on irrelevant or low-quality sites, as they can harm your SEO rather than help it.
  • For each keyword, aim for 3-5 backlinks over a period of approximately 2 months. This gives Google enough time to evaluate the links.
  • If you have access to strong resources and can generate many backlinks, it will amplify the keyword’s effectiveness. However, backlinks should be created gradually rather than all at once to avoid triggering Google’s spam detection algorithms.

3. Focus on Quality Sites:

  • Place backlinks on websites with:
    • Outlinks fewer than 25.
    • PageRank greater than 0 (the higher, the better).
    • Domains that are older than 6 months, as established domains are more credible in Google's eyes.

4. Balance Dofollow and Nofollow Links:

  • Use dofollow links to direct Google to your website and pass on authority.
  • However, creating only dofollow links may appear unnatural to Google. Maintain a balance by including nofollow links, even if it’s just 1 for every few dofollow links.
  • The exact ratio of dofollow to nofollow is debatable, but a balanced mix appears more organic and avoids penalties.

Key Takeaway

A well-planned backlink strategy focuses on relevance, gradual implementation, and quality. Avoid shortcuts like spammy or irrelevant backlinks, as they can lead to penalties. By strategically building a diverse backlink profile, you can significantly improve your website’s authority and keyword rankings.

Step 6: Wait, Consolidate, and Perfect the Content

After completing the 5 key steps to rank your keywords on the front page of Google, it’s time to monitor and refine your efforts. Here’s how to proceed:

1. Monitor Keyword Rankings

  • Keep track of your keyword ranking movements using tools like GWEBBOT, Ahrefs, or similar platforms.
  • Evaluate performance regularly to identify trends and make adjustments as neeed.

2. Refine and Update Content

  • Continuously enhance the content on your pages to ensure it remains useful, relevant, and engaging for users.
  • Pay attention to customer feedback and adapt the content to address their needs better.
  • Regularly check your backlink profile to ensure links remain stable and effective.
  • Remove or replace poor-quality or broken links that could harm your SEO efforts.

4. Analyze Website Performance

  • Use tools like Google Analytics and Google Search Console to monitor website data, such as traffic, click-through rates, and bounce rates.
  • Address any technical issues or performance bottlenecks promptly.

5. Expand Your Reach

  • Stay ahead of competitors by continually creating high-quality content.
  • Diversify your marketing efforts by promoting your business on modern communication channels such as Facebook fanpages, Instagram, Zalo, and others.

6. Be Patient and Persistent

  • Achieving top rankings typically takes 5-7 months. Stay consistent and avoid rushing the process, as sustainable SEO results require time and effort.
  • Focus on safe and ethical SEO practices to ensure long-term success and avoid penalties.

Viet SEO Commitment

At Viet SEO, we are committed to helping clients achieve their goals. Depending on the strength of your website’s internal resources, we ensure your keywords will reach Top Google rankings within 5-7 months, delivering both effective and sustainable results.

Stay dedicated, follow these steps, and watch your keywords steadily climb toward the top of Google!

Tags: SEO