Electronic commerce on mobile platforms is inevitable

Posted date: 11:52 AM, 22/01/2016

Workshop on Optimization for mobile websites place on 20/5 in HCM City by the Association of Vietnam E-commerce (VECOM) in collaboration with the Department of E-Commerce and Information Technology (VETICA) holds office

Attending the seminar were top experts in the field of electronic commerce and reputable companies in the online sector as Googlle, Lazada, Sendo, Haravan ... The main theme of this seminar focused on optimize the website on a mobile device.

According to reports in e-commerce index Vietnam in 2014, currently has 20% of users in Vietnam owned smartphones (smartphones). Percentage of daily Internet access from a smartphone is 76%, much higher than 59% from PC and laptop. Yet only 15% of businesses have a website that has its own mobile version. For e-commerce sector, at least 11.3 million customers have placed orders via mobile devices, but the rate adaptive website of Vietnam enterprises currently only reaches 15%.

According to Nielsen, the cassava buy online channel in the future is still potential when Vietnam joined the group of consumers with high-ventricular connection time in the world and 72% of them agree that shopping online very convenient. For e-commerce sites like Lazada the proportion of traffic to its mobile from childhood (29%) and also a lot of potential not yet fully exploited. This indicator also reflects the fact that when the marketing campaigns on mobile advertising more but half the revenue came from the desktop.

VECOM the admission of new members

Currently, Google has updated its new algorithms aimed at ranking sites that interface "friendly mobile devices: mobile-friendly". The ranking will not be affected for desktop users, but the impact to mobile users while Google wants this algorithm to help consumers easily find relevant content, easy to read and interact with the small screens on mobile devices. Lazada also indicates the method developed technology, designed to provide a better experience for users. Sendo also brings features Responsive Web (web design responsive) help pages as easily adapt to all kinds of different screen sizes.

The unit participated in the workshop as MuaBanNhanh, BizWeb or Haravan brings web solutions on mobile devices, helping retailers improve the methods used and the customers get a better experience.

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