What factors should you pay attention to when writing standard SEO articles?
Below you will find 6 items that are the most important aspect of creating quality content that will attract visitors back to your site and increase your site's page rank.
1. Write for SEO but not for SEO. This doesn't seem right? Well, this is the hardest item to consider when creating content for your website or product.
Writing articles for SEO is challenging because articles need to be keyword-rich, have a specific word length, and cover the specific topic you've chosen.
However, the ideal SEO article should be written to ensure search engines don't see the content as keyword clutter. Make sure you write articles with the idea of creating a great read for your visitors but keep SEO in mind to make sure you meet your keyword goals.
2. Follow the flow. It's that simple. Scribble the keyword you're trying to write and just start typing. There's a good chance that 500-600 words will come up with no problem.
Sometimes it can be easier to keep typing and then come back and edit your post once you have content to work on. The important item to remember is to not only review your structure but also make sure you are using enough or too many of your targeted keywords.
3. Work on time, not deadlines. If you're writing for your own website or product, you should have an idea of the keywords you want to target, so don't wait until you need a new article to write. Make sure you're writing SEO Articles even if you don't need them.
Sometimes I write three articles at once just because the ideas are flowing and I may not need the additional articles at that particular time, but they can be useful a few weeks or months later.
Supplemental articles can also help me generate ideas that I might have forgotten or wouldn't have if I had only focused on the deadline of a piece.
Too many SEO article writers focus on deadlines rather than completing articles over a long period of time. Wouldn't it be nice to have a directory full of finished articles ready to post on your website?
4. Read aloud. This is a no-brainer one but it is considered many times. Make sure you are reading your SEO articles aloud before posting them. I can't remember how many times I wrote an article, submitted it to a guest blog or one of my sites, and then read it aloud only to realize a few mistakes.
Reading your article aloud will allow you to check if you have enough keywords, too many keywords, and whether the stream is right for your target audience.
Usually, if I wonder about an article, I read it aloud to a colleague or someone who is not interested in the topic of the paper. They should be able to explain if there are any obvious problems with your content.
5. Check synonyms. Obviously you don't want to do this with your targeted keywords because you will want them to be the same throughout the article but for everything else, using the right synonyms can really make Your comments stand out on the page. There is nothing worse when a piece is written and 30% of the content is the same word used over and over again.
Unravel things by checking out synonyms that can make your work stand out. If I feel like I've used a certain term too many times, I'll do Ctrl + F in Word and search for that term. It's a good way to determine if some more synonyms are needed.
6. Track your success. Make sure Google Analytics is set up on your site so you can check the traffic to each piece of material you're posting.
Tracking time spent on posts will let you know if your content is actually being read or just viewed briefly. This can significantly increase page rankings as search engines reward people with longer visit times on their sites.
If you find that a section gets a lot of views but is low in duration, you may need to adjust the content. Other important items to keep an eye on are the likes, shares, stumbles, and social retweets you get after posting content.
Tracking these items will provide you with valuable information when trying to determine if your target customers are getting the information they are looking for when they visit your website.
What is content writing and how to write SEO content?
SEO content writing has evolved over the years due to a number of factors. From search engine algorithm updates to increasing competition in every field, writing SEO content is more complicated than ever.
To stay ahead of the noise and gain a competitive edge, you must always keep an eye on the latest writing trends. While some old writing skills are still relevant today, we've provided plenty of new ideas that you must incorporate. More publishers are also being educated on its importance, leading to higher demand for SEO copywriters, guides, and content.
What is SEO article writing?
Writing for search engine optimization means appealing to both your readers and search engines. Ideally, you should maintain a balance between storytelling, providing descriptive information, and appropriate content based on the reader's knowledge.
SEO content writing is defined as writing optimized content to rank in google search results. For example, use the main keywords in the title tag and the body of the text.
SEO writing aims to help your content rank higher in search engine results pages; by combining traditional copywriting techniques with SEO writing tricks.
It's a pretty simple process. First, you need a content strategy, well-researched data, and some SEO tools. Then you do some research to uncover search intent, the type of content your users use, and track your competitors to see what you're missing out on – content gaps.
You can also write copy optimized for posting on third-party websites. This SEO tactic is called link building and it's also a good content marketing strategy. Link building also affects other ranking factors like domain ranking and authority.
Why is it important?
Writing for SEO is very important as it is one of the most effective ways to ensure that your content reaches your target audience. If no one can find your high-quality content, does it really exist? Unfortunately, the answer is no.
For example, we have optimized this SEO article properly, otherwise you won't find it on any SERP. The higher a website's search engine ranking, the more visitors it receives. More users means increased sales or simply more readers or fans.
Write SEO-friendly content that helps your audience, increases organic traffic to your website, and improves conversion rates. While other methods of content delivery such as paid advertising can get you a lot of traffic, they are a costly short-term strategy.
On the other hand, SEO article writing is a long term strategy that will continue to bring you organic traffic, increasing your chances of monetizing it with ads or affiliate posts. However, you will need to do more than just write content to get to the top and stay there.
Your SEO content should be:
- Optimized for mobile users;
- Readable in the natural language of your target audience;
- Understand their queries and provide answers in the desired format (lists, paragraphs, images).
How to write for SEO
1. Keyword research for content writing
The first step in creating SEO-friendly content is to do the right keyword research. Searching for short and long keywords will help you describe a topic to the best of your ability to your users while optimizing your content for Google.
Fortunately, keyword research is the easiest part of the SEO content writing process. First, you choose a topic you want to write about — bitcoin, electric cars, SEO — anything that will appeal to your target audience.
Second, you choose a keyword tool. Keyword tools are software programs or websites that crawl and search the internet for search terms related to your topic. These tools then compile a list of available keywords, telling you how often users search for them (search volume) and how often people write about them (competition).
Most of the writers and publishers involved in SEO tend to use free keyword tools like Google Trends, Ubersuggest, Ahrefs, Keyword Sheeter, etc.
Keyword research helps you write content for SEO that remains valuable and relevant for a very long time.
Don't follow the crowd here; Put yourself in the reader's shoes and find answers to questions that no one else has provided.
For example, if you want to start writing SEO content, you want to know:
- How long should your content be;
- How often you should insert images;
- What is the best way to ask and answer a question?
- How often should you use long tail keywords.
- What is an SEO friendly way to insert video content into your articles.
The questions are endless, and we will answer them in this article. Your readers deserve the best possible content so they keep coming back for more. As a bonus, you will deserve a higher return on affiliate marketing or promotion.
2. Understand keyword search intent
To write the best possible content, you need to understand the search intent of your keywords. First, you must understand the needs and preferences of your target audience. Intents can be informational, transactional, or navigational.
3. Information purpose
Information seekers make up a large number of internet searches. It can be weather information, educational information for children, SEO information or anything else. Informers are interested in learning more about a particular topic or have a specific question.
Google's understanding of intent is more than simply providing information about a particular term. For example, a user searching for [pancakes] is looking for recipes rather than information about the history of pancakes. Google even found that videos and images are useful for some terms, such as [how to change a car tire].
Navigational intent refers to searches with a particular website or address in the user's mind. For example, a user searching for [Twitter] wants to go to the Twitter homepage.
Ranking high for a navigation keyword will only increase organic traffic if your site is for navigational purposes.
Transactional intent related to online shopping. When users are looking to buy something, they are searching for transactional intent. Example: [spare tire], [yoga mat], etc.
4. Commercial purposes
Some people plan to shop in the (near) future and conduct their research on the internet. Queries like [What is the best 4K TV?] [What's the cheapest SEO tool] represent transactional intent. But they require more time and persuasion.
Notes when writing standard SEO articles.
What kind of content do people search for on Google?
Now that you understand the basics of keyword research and search intent, let's move on to content types. Your goal here is to create the right kind of content for your users and Google.
We have acronyms for different types of content – TOFU, MOFU and BOFU.
1. Head of Article (TOFU)
TOFU content creates awareness, informs and educates users about a topic, product or service. This content should answer common questions or solve everyday problems.
When writing content that creates awareness about a product or service, don't try to sell to your visitors as you risk losing them at this stage. Avoid using commercial keywords in this type of content. TOFU content serves the purpose of providing information behind search terms. Types: Blog posts, infographics, eBooks, and podcasts.
2. Mid-Post (MOFU)
MOFU content informs users and explains your services or products to them. You can distribute this type of content through case studies, product reviews and best practices, discounts, surveys, and more.
3. End of article (BOFU)
Bottom of funnel content improves brand loyalty and conversions. It's the kind of content that converts leads into paying customers. This type of content includes live demos, customer stories and individual customer reviews, product comparisons, new product launches, and more.
Create permanent content
Finding topics that keep people coming back to your site is the second step in your research phase. Permanent articles often contain information that has not changed over time. AI is the kind of content that solves problems that people still have. For example, how to take a screenshot on mac or how to format a flash drive.
As long as people use Instagram or TikTok, they will always ask all those "how-to" questions: how to gain followers, how to use paid advertising, how to monetize TikTok traffic , etc. Writing about new products, including their features, can be permanent content.
You can also draw attention to a boring niche; all you need is a good idea. Let's look at some tips that will help you write lasting content:
- Complain about the history of the product/theme/service.
- Create a how-to guide or help document.
- Add a list of frequently asked questions to your post.
- Share best practices.
- Give examples of case studies.
- Tell the story of how your brand grew or your success story.
Prototyping content for a good user experience
Every article you write should have a natural flow and a creative content template. Web content requires clear images like images, videos, and gifs as well as a cover photo with an eye-catching title on it. It will be a lot easier to share it on Facebook, Pinterest and other social networking sites.
The layout of the blog post should always correspond to the design of your website. Designing post layouts will be easier if you are using an open source CMS like WordPress. For better SEO and user experience, your post should include:
- Bulleted or numbered lists
- Structured information.
- Easy-to-read font with moderate line spacing.
- Separate section of image and text.
Put keywords in title and content tags
Besides the content structure, you also have to deal with tags in the header. Writing your keyword at the beginning of the article title will give you a significant advantage.
This practice can increase your click-through rate because users like to click on titles that contain the information they want to find. Another good idea is to optimize your title for multiple keywords. But don't just spam keywords for the sake of it.
The title tag is really important because it's the first thing the user sees. To write compelling headlines, check your competitors and see how they create headlines that attract readers. If you look at your competitors, you can see how you can create better and outstanding title tags.
Your titles should also be relevant and engaging to make users click on them and stay on the page. Also, don't make promises in the title that you won't be able to deliver in the article.
You now know that keywords in your content are an important aspect of SEO content creation. But how often should you use keywords in SEO content?
There is no ideal keyword density. Google has stated that keyword density is not important to them. The position of your keyword, rather than the number of times you use it, seems to matter more. Your keywords will appear in the following places:
- Title tag
- 100 words of the article
- First paragraph
- In the H1 . tag
- In the H2 . tag
Write a compelling meta description
While the Meta description doesn't affect Google rankings, you can increase your organic CTR by using a compelling meta description. Therefore, we recommend that you write a unique meta description for each page of your website. Also, write a meta description that will entice Google searchers to click on your results.
Create an internal linking plan
Internal linking adds value to a page and is an effective SEO copywriting strategy. They allow users to stay longer on your site and navigate to other interesting topics.
When you are writing about something and want to add more explanation, the best way to use internal linking is to link to the page you discussed earlier. For example, when we explained the importance of internal linking, we linked to a page where we discussed the topic in more depth.
When using internal linking, make sure you link to the correct anchor text and point to valuable direct sites. The procedure is not complicated. You should familiarize yourself with your site or perhaps search for relevant articles.
Internal linking also helps search engines index your web pages and understand your site structure and architecture. Therefore, we recommend including at least 4-5 internal links in every post you write.
Create Google-friendly URLs
Your title length should be between 50-60 characters and URLs between 90-105 characters. Having a short and readable URL has many advantages over having a long and hard to read URL. It is beneficial if the focus keyword appears in both the URL and the title. But we'll get into that later.
Share new content
Sharing your content is important if you want people to read it and increase your website traffic.
When you publish an article, you must let others on other platforms know. Share it with others who may be interested. Share content unrelated to social media marketing or emailing. You can share your content on other platforms with wider reach like medium.com and similar websites.
Some more tips
Write for your target audience: The tone of your writing can vary by topic, but it should always be informative, engaging, and focused on the needs of the reader.
Use keywords naturally: The average reader won't know that you used keywords while writing your article. Allow keywords to help you create an outline. Are there any keywords that work as main headlines or in the first few sentences?
Create a checklist: Copy and paste keywords into a separate document where you can bookmark them as you go and keep track of how many times you've used them.
Read your writing aloud: Before submitting your article, read it aloud to see if there are any incorrect grammar and tone.
Why do you need to write SEO articles?
Without quality organic traffic, it will be very difficult to turn your blog into a profitable business.
At Viet SEO, there is no restriction on the number of unique users per month – you can make money even with little traffic. But the quality of your content matters: audience interest, clicks, and conversions.
For example, we offer banner ads under the CPA model (meaning advertisers pay for conversions). Therefore, it is essential to create quality content that attracts a good audience.