Explore the Latest SEO Pricing for All Service Types

SEO services are no longer an optional add-on — they’ve become a core part of every business’s digital growth strategy. Whether you’re running an e-commerce store, a local business, or a large enterprise, investing in SEO means investing in long-term visibility and customer acquisition.

But one of the biggest questions businesses face is: “How much does SEO actually cost?”

The truth is, there’s no single universal price. SEO pricing varies widely depending on the approach, the scope of work, and the specific goals you’re aiming for.

Not all SEO services are created equal. For example:

• Keyword SEO focuses on ranking for specific search terms.
• Comprehensive (full-service) SEO covers everything from technical optimization to content and backlinks.
• SEO audits are one-time, in-depth evaluations of your website’s strengths and weaknesses.
• Article-based SEO prioritizes publishing optimized content to steadily grow traffic.

Each of these methods has its own pricing model, payment structure, and level of effort required.

In this article, we’ll walk you through:

1. The most common SEO pricing models used in the industry.
2. Current market rates for different types of SEO services.
3. Practical ways to calculate and budget your SEO costs effectively.
4. How to measure ROI and track results across different SEO strategies.
5. And finally, why Viet SEO stands out as a trusted provider — known for transparent, accurate, and fast pricing that makes it easier for businesses to plan with confidence.

With the right understanding of SEO pricing, you can choose the service that best matches your business needs without overspending or second-guessing.

What Is SEO Service Pricing?

SEO service pricing refers to the cost structure or pricing plans that SEO agencies provide to businesses, depending on the specific goals, requirements, and scope of work involved. Unlike one-size-fits-all solutions, SEO pricing is tailored to reflect the complexity of the project — from small keyword campaigns to full-scale optimization strategies.

A clear pricing structure is essential because it allows businesses to:

• Plan their budget effectively by knowing how much they need to invest in advance.
• Select the right SEO package that aligns with their short-term and long-term growth goals.
• Compare different providers with transparency, making it easier to choose a partner they can trust.

It’s also important to remember that SEO is not a quick fix, but a long-term investment. The cheapest option is rarely the best — pricing should always be weighed against the quality of service, the expertise of the provider, and the potential for sustainable results that continue to bring in traffic and customers over time.

Common SEO Website Pricing Models

When it comes to SEO, there isn’t a single pricing method that fits all businesses. The cost will largely depend on the provider, the chosen strategy, and the scope of work. Currently, four common pricing models are widely used:

1. Keyword SEO Pricing

This model charges based on the number of keywords you want to rank for and their level of competitiveness.

• Typical range: 200,000 – 1,000,000 VND per keyword per month
• Best for: Businesses with clear, specific goals (e.g., ranking for “logistics service in HCM”)

Pros:

• Easy to measure success by tracking rankings of chosen keywords
• Very goal-oriented, making it simple to justify ROI

Cons:

• Narrow focus — may ignore overall website health
• Doesn’t cover broader optimization or long-term growth

2. Holistic (Full-Site) SEO Pricing

Instead of focusing on a handful of keywords, holistic SEO covers the entire website — content, backlinks, on-page, off-page, and technical elements.

• Typical range: 5,000,000 – 30,000,000 VND per month
• Best for: Businesses that want sustainable, long-term digital growth

Pros:

• Comprehensive optimization that strengthens your whole site
• Encourages steady growth across multiple keywords and topics

Cons:

• Higher upfront cost compared to keyword SEO
• Requires consistent investment and patience to see results

3. SEO Content Pricing

This model focuses on publishing high-quality, keyword-optimized articles that help boost rankings and attract organic traffic.

• Typical range: 150,000 – 300,000 VND per article (depending on length and complexity)
• Best for: Businesses investing in content marketing to grow traffic gradually

Pros:

• Affordable entry point for SEO
• Articles can rank for multiple keywords over time
• Works well when combined with other SEO strategies

Cons:

• Success depends heavily on consistent publishing and quality
• Content alone may not fix technical or backlink issues

4. SEO Audit Pricing

An SEO audit is a one-time, in-depth analysis of your current website. It identifies technical issues, content gaps, backlink risks, and UX challenges.

• Typical range: 3,000,000 – 10,000,000 VND per report (depending on website size)
• Best for: Businesses that want to evaluate their current SEO status, improve an underperforming site, or prepare to switch providers

Pros:

• Provides a clear roadmap of strengths and weaknesses
• Helps you avoid costly mistakes before scaling up SEO efforts

Cons:

• Does not include actual implementation — only recommendations
• May require follow-up investment in full SEO services

How Do Different Types of SEO Services Vary in Price?

SEO services come in different forms, each designed to meet specific business goals. Because the scope of work varies, the pricing also differs significantly. Below are the most common types of SEO services and their typical costs in Vietnam today:

1. Keyword SEO

This approach focuses on a limited set of target keywords. The agency will optimize relevant landing pages, blog posts, or product pages to rank for those terms.

• Best for: Businesses with short-term goals or those targeting a specific service/product (e.g., “logistics service HCM”).
• Price range: 3 – 10 million VND per month (depending on keyword difficulty and quantity).

Pros: Clear goals, easy to measure results.

Cons: Narrow scope; may not support long-term growth if used alone.

2. Comprehensive SEO

Also called holistic or full-site SEO, this service optimizes the entire website. It targets a large set of keywords (both short-tail and long-tail), integrates technical improvements, builds a long-term content plan, and develops natural backlinks.

• Best for: Businesses that want sustainable, large-scale growth and improved brand visibility.
• Price range: 7 – 30 million VND per month (depending on industry competitiveness and site complexity).

Pros: Sustainable results, covers all aspects of SEO.

Cons: Higher cost and requires longer commitment to see strong results.

3. Local SEO

Local SEO helps businesses appear in Google Maps and local search results. It’s essential for restaurants, retail stores, service providers, and any company targeting customers in a specific geographic area.

• Best for: Local businesses with physical locations or defined service areas.
• Price range: 2 – 6 million VND per month.

Pros: Highly effective for attracting nearby customers.

Cons: Limited to local reach; not ideal for businesses targeting broader markets.

4. SEO Audit

An SEO audit is a one-time service that analyzes your website’s performance — from technical issues to content gaps and backlink quality. It provides a detailed report and recommendations but does not include hands-on implementation.

• Best for: Companies that have tried SEO before without success, or those considering a new SEO provider.
• Price range: 3 – 10 million VND per audit (depending on site size).

Pros: Clear diagnosis of strengths and weaknesses, valuable roadmap for improvement.

Cons: Only advisory; you’ll still need ongoing SEO implementation afterward.

How Is SEO Pricing Calculated?

The cost of SEO depends on several factors, including the scope of work, the level of difficulty, and the resources required. Each type of SEO service has its own calculation method:

1. Keyword SEO

Keyword SEO pricing is usually calculated with a simple formula:

Formula:

Number of keywords × keyword difficulty × implementation time = monthly cost

• Example: If you want to rank for 10 medium-competition keywords, the monthly fee might be around 6 million VND.
• The higher the number of keywords or the greater the competition, the higher the cost will be.

2. Comprehensive SEO (Full-Site)

Pricing for holistic SEO campaigns is more complex, as it involves full optimization of the entire website.

Factors considered include:

• Website scale (number of pages or products)
• Industry competitiveness
• Business goals (local, national, or international reach)
• Campaign duration
• Content and backlink resources required
• Example: An e-commerce site with around 300 products may cost 15–25 million VND per month for full SEO services.

3. SEO Audit

An audit is priced according to the size of the website and the depth of analysis required.

• Small websites require fewer hours of evaluation, while larger or more complex sites need more detailed reports.
• Example range: 3 – 10 million VND per audit.

4. Article-Based SEO

This model charges per article, depending on the length and optimization level.

• Typical rate: 200,000 – 300,000 VND per article (1,000–1,500 words).
• Discounts are often available for bulk orders. For example, purchasing a package of 10–50 articles per month can reduce the per-article price.

Pros: A scalable way to increase keyword coverage and organic traffic.

Cons: Works best when paired with technical SEO and link building.

How to Measure SEO Results by Type

The success of an SEO campaign depends not only on the strategy but also on how effectively you measure results. Each type of SEO service has different performance indicators and tools you can use to track progress:

1. Keyword SEO

For keyword-focused campaigns, the most important metric is ranking improvement.

• Tools to use: Ahrefs, SEMrush, or Google Search Console.
• Key metrics:
  • Keyword rankings over time
  • Click-through rate (CTR) from search results
  • Impressions and overall search visibility

This helps you see whether your chosen keywords are gaining traction and driving traffic.

2. Comprehensive SEO (Full-Site)

With full-site optimization, success goes beyond rankings. It’s about overall business growth.

• Tools to use: Google Analytics, Google Search Console, and CRM/conversion tracking tools.
• Key metrics:
  • Growth in organic traffic volume
  • Performance comparisons before and after SEO implementation
  • Lead and sales conversions (form fills, calls, transactions)

By focusing on conversions, businesses can measure ROI, not just traffic.

3. SEO Audit

An audit doesn’t aim to improve rankings directly — instead, it diagnoses problems and opportunities.

• Deliverables: A comprehensive report that may include:
  • Technical SEO health score
  • Indexing and crawl status
  • Site speed and usability analysis
  • Content quality evaluation
  • Backlink profile assessment

This gives you a roadmap for fixing issues before investing further in SEO.

4. Article-Based SEO

When your focus is on SEO content, performance is measured by how well those articles attract and engage readers.

• Tools to use: Yoast SEO (on-page optimization), Ahrefs/Google Search Console (ranking checks), and Google Analytics (traffic tracking).
• Key metrics:
  • Keyword rankings for each article
  • Organic traffic to the content over time
  • Engagement signals such as time on page, bounce rate, and shares

The goal here is to steadily grow search visibility while building topical authority in your niche.

Why Choose Viet SEO for SEO Pricing?

With more than 18 years of experience in the SEO industry, Viet SEO has become one of Vietnam’s most trusted providers — known for fast, transparent, and accurate pricing. Instead of vague promises or inflated packages, we focus on clarity, results, and long-term partnerships.

What Makes Viet SEO Different?

• Fast quotations — Get a tailored proposal within 24 hours after sharing your website details and business goals.
• Transparent consultation — Clear explanations of each SEO type, with no exaggeration or unnecessary upselling.
• Flexible packages — Pricing and service scope are customized to fit your actual budget and objectives.
• KPI commitment — Measurable growth in traffic, keyword rankings, and conversions.
• Full-service support — From technical SEO and UX/UI optimization to content strategy and copywriting.

What Our Clients Say

Businesses across Ho Chi Minh City, Hanoi, and Binh Duong consistently highlight Viet SEO’s reliability:

“Clear pricing, easy to understand, true to what’s delivered – and a very dedicated consultation team.”

At Viet SEO, our mission is simple: deliver SEO services that not only improve rankings but also bring real business results — all backed by transparent pricing you can trust.

Conclusion

A clear understanding of SEO pricing models, service types, and calculation methods is the key to making smart investment decisions. By knowing how each model works and what factors affect cost, your business can choose the right plan while keeping budgets optimized.

Whether you’re a small company experimenting with SEO for the first time or a large enterprise preparing for a full-scale campaign, one thing remains constant: working with a provider that offers transparent, accurate, and timely pricing makes all the difference.

Looking for SEO pricing that’s clear and reliable?

With Viet SEO, you’ll receive:

• Free consultation & detailed website analysis
• Accurate, goal-based SEO quotations
• A sustainable SEO growth strategy tailored to your business

Start building a long-term foundation for online success — contact Viet SEO today.