Google Ads Management

Viet SEO provides Google Ads management tailored to your business budget. We set up, monitor and optimize campaigns within an agreed scope and service period, while your team focuses on responding to inquiries and serving customers.

Your costs are separated into Google Ads advertising spend and Viet SEO's management fee. We evaluate recorded conversions and campaign costs alongside your feedback on lead quality and sales.

Who Is This Service For?

• Businesses that want to advertise on Google but do not have an in-house campaign manager.
• Advertisers that need a clearer view of spending, inquiries and actual customer outcomes.
• Teams seeking ongoing campaign monitoring, optimization and understandable reporting.
• Businesses that prefer to outsource campaign operations while handling sales and customer service internally.

If your team only needs the initial configuration and intends to run campaigns itself, Google Ads Setup & Handover is a different service option. The management service on this page includes ongoing work during the agreed engagement.

Google Ads Management Pricing at Viet SEO

The reference packages below separate media spend from management costs. Package total = Google Ads advertising budget + Viet SEO management fee. All amounts are in Vietnamese dong (VND).

Example: the 10,000,000 VND package allocates 9,000,000 VND to advertising and 1,000,000 VND to management. The full package total is not the amount available for ad delivery.

The quotation confirms the budget period, management duration, applicable taxes, number of campaigns, target markets, tracking scope and reporting schedule. Confirm these details before comparing packages or approving a campaign.

Landing-page development, website changes, image or video production and paid tools are quoted separately where applicable. For a different budget, contact Viet SEO for a proposal based on your requirements.

What Does Google Ads Management Include?

Planning Around Your Goals and Budget

We review your priority products or services, target locations, customer needs, landing pages and measurement goals. The campaign scope should match the available budget. A limited budget is usually better focused on a defined set of priorities than spread across many unrelated offers.

Campaign Setup or Review

• Research and group relevant keywords for search campaigns.
• Prepare ad copy that matches the offer and destination page.
• Configure agreed location targeting, schedules, budgets and bidding settings.
• Review negative keywords to reduce irrelevant searches.
• Check destination URLs, forms and agreed conversion actions before launch.

Campaign types are selected according to business objectives, available data and creative assets. A package does not automatically include every advertising format; the quotation defines the campaigns and deliverables covered.

Ongoing Monitoring and Optimization

We review spend, available search-term data and recorded conversions, then adjust campaign settings, keywords, ads or budget allocation when the evidence supports a change. We also identify landing-page issues and recommend improvements. Website implementation work follows the separately agreed scope.

Performance Reporting

Reports explain advertising spend, clicks, recorded conversions, cost per conversion and key changes. Conversion value and return on ad spend (ROAS) can be included when suitable data is available. Reporting frequency and support hours are agreed before the engagement begins.

How Is Your Advertising Budget Managed?

Before launch, we agree on the overall advertising budget, campaign period, payment arrangements and the process for increasing, reducing or pausing spend. Allocation across campaigns should remain aligned with the overall plan.

An average daily budget is not a fixed daily spending amount. Google may spend more or less on individual days. Budget monitoring therefore needs to consider cumulative spending and the time remaining in the plan, rather than a single day's results.

See Google's explanation of average daily budgets. The applicable behavior should be checked against the budget type and actual campaign settings.

How Is Google Ads Performance Measured?

We first agree on the actions that matter to your business, such as a submitted inquiry form, a completed purchase or a tracked contact action. Each metric needs to be interpreted according to what it actually measures.

• Clicks: visits or interactions with an ad, not proof of purchase intent.
• Conversions: actions recorded under the tracking configuration; they should be checked for duplication and relevance.
• Qualified leads: inquiries that match the products, service area and customer needs your business can serve.
• Sales and revenue: outcomes that require reliable purchase tracking or reconciliation with sales records.

A phone-number click does not prove that a call connected, and a Zalo button click does not prove that a conversation or sale occurred. Actual call outcomes and offline sales depend on suitable measurement tools and business data.

Cost per conversion = advertising spend ÷ recorded conversions. To assess total business costs, also consider management fees and other relevant expenses. ROAS compares conversion value with advertising spend; it does not represent net profit.

Viet SEO's Google Ads Management Process

1. Understand your needs: identify priority offers, target locations, goals and the proposed budget.
2. Review readiness: assess account access, landing pages, advertising materials and measurement requirements.
3. Agree on the proposal: confirm media spend, management fees, duration, access and deliverables.
4. Build and check: prepare campaigns and verify ads, URLs, budgets and conversion tracking before activation.
5. Monitor and improve: review available data and use your feedback on inquiry quality to guide changes.
6. Report and plan next steps: review costs and outcomes, then agree on continuation, adjustments or completion.

What Does Your Business Need to Provide?

• Accurate product or service information, pricing and service locations.
• A suitable website or landing page that supports the advertising offer.
• Appropriate access to the advertising account, website and measurement tools within the agreed scope.
• Approved images, videos or other materials where needed.
• A team member who can respond to inquiries and report on lead quality.

Account ownership, administrative access, billing responsibilities, data access and end-of-service handover should be agreed in advance. Use appropriate account permissions rather than sharing personal passwords.

Viet SEO's Approach to Campaign Management

We review keywords, ad messaging, landing pages and conversion data together to identify opportunities for improvement. Recommendations reflect your budget, business priorities and capacity to respond to customers.

If your landing page needs development, explore our website design service. For organic search growth alongside advertising, see our SEO services. These are separate services and are not automatically included in the Google Ads management fee.

Frequently Asked Questions

Does the package price include the management fee?

Yes. Each reference package above combines the listed advertising budget and Viet SEO management fee. The quotation confirms the applicable period, taxes and any additional work.

How much should a business spend?

The starting budget depends on the offer, target area, competition and objectives. It should support the selected campaign scope and allow useful performance data to be collected. There is no single suitable amount for every business.

Do I pay Google and Viet SEO separately?

Advertising spend and management fees are separate cost components. Payment arrangements, including who pays Google, are specified in the proposal or service agreement.

Does the service guarantee sales?

No. Sales depend on market demand, the product, pricing, landing pages and your sales process as well as campaign performance. An advertising budget alone cannot guarantee a number of customers.

When can campaign performance be evaluated?

There is no fixed timeframe for every campaign. Evaluation depends on traffic, conversion volume, measurement reliability and the buying cycle. Review milestones are agreed as part of the campaign plan.

Can I change the budget or pause advertising?

Campaigns can be adjusted or paused. Coordinate the timing with the management team and review costs already incurred and the terms of the service agreement.

How does management differ from setup and handover?

Management includes ongoing monitoring and optimization during the agreed service period. Setup and handover focuses on the initial configuration and guidance so your team can operate the account. Any support after handover depends on that separate agreement.

Request a Google Ads Management Proposal

Share your website, priority products or services, target locations and proposed budget. Viet SEO will use these details to recommend a suitable campaign scope and quotation.

Call +84 917 212 969 to discuss your Google Ads management needs. You can also explore our Google Ads services to choose the support that fits your team.