Ways to Check Website Ranking on Google

Keyword ranking check is a crucial step in an SEO strategy, helping you track content performance, optimize your website, and maintain a competitive edge. This article will guide you on how to check rankings accurately and introduce the most popular free and paid tools available today.

Why Should You Regularly Check Your Website’s Rankings?

🔹 Evaluate SEO performance – Identify which keywords are performing well and which need improvement to improve website rankings sustainably.

🔹 Maintain a competitive edge – Compare your website’s rankings with competitors to adjust your strategy accordingly.

🔹 Detect issues promptly – If a keyword suddenly drops in ranking, you can take immediate action.

🔹 Measure ROI – Assess the return on investment from your SEO efforts.

🔹 Keep up with search trends – Adjust your content based on the latest user behavior to help improve website rankings effectively.

1. Manual Check Using Incognito Mode

Google personalizes search results based on your browsing history and location. To get more objective results:

✅ Google Chrome: Press Ctrl + Shift + N to open an incognito tab.

✅ Firefox: Press Ctrl + Shift + P to open a private window.

Then, search for your keyword on Google to see where your website ranks.

💡 Note: This method is only suitable for checking a few keywords manually. It is not effective for tracking multiple keywords over time.

2. Using Google Ranking Check Tools

Below are some free and paid tools that help you accurately check your website ranking on Google.

🔹 Free Tools

1. Google Search Console (100% Free)

Google Search Console (GSC) is an official tool from Google that helps you track your website ranking.

How to check:

1️⃣ Go to Google Search Console.

2️⃣ Select Performance → Search Results.

3️⃣ Click on Queries to see a list of keywords your website is ranking for.

✅ GSC also provides data on impressions, clicks, and click-through rates (CTR).

2. Small SEO Tools - Keyword Rank Checker (Free)

📌 An online tool that allows keyword ranking checks for specific locations.

👉 Visit: https://smallseotools.com/keyword-position/

✅ Enter your keyword and website URL to see your ranking position.

3. SEO.ai Keyword Rank Checker (Free)

A fast and accurate keyword ranking tool.

👉 Visit: https://seo.ai/tools/keyword-rank-checker

✅ Enter your URL and keyword to check rankings.

4. SERPWatcher (Mangools) (Limited Free Version)

SERPWatcher helps you track keyword rankings daily.

👉 Visit: https://mangools.com/serpwatcher

✅ The free version allows a limited number of keyword checks.

5. WhatsMySerp (Free for 10 Keywords/Day)

A real-time keyword tracking tool.

👉 Visit: https://www.whatsmyserp.com/

✅ Supports keyword searches on both desktop and mobile devices.

🔹 Paid Tools (With Free Trials Available)

6. Ubersuggest (Free for 5 Searches/Day, Paid from /Month)

A comprehensive SEO analysis tool by Neil Patel that helps check keyword rankings and suggests new keywords.

👉 Visit: https://neilpatel.com/ubersuggest/

7. Ahrefs (Paid from /Month, for 7-Day Trial)

Ahrefs specializes in in-depth SEO analysis, helping you check keyword rankings and backlinks.

👉 Visit: https://ahrefs.com/

8. SEMrush (Limited Free Version, Paid from 9.50/Month)

A popular SEO tool for tracking keyword rankings, analyzing competitors, and optimizing SEO.

👉 Visit: https://www.semrush.com/

9. Moz Pro (Paid from /Month, Free Trial Available)

Moz Pro helps track keyword rankings, analyze backlinks, and check on-page SEO.

👉 Visit: https://moz.com/

10. Sitechecker (Free for First 10 Keywords, Paid from /Month)

Sitechecker helps track keyword rankings across multiple search engines, not just Google.

👉 Visit: https://sitechecker.pro/

Summary

🔹 For free keyword checks, use Google Search Console, Small SEO Tools, SEO.ai, or WhatsMySerp.

🔹 For advanced tracking, paid tools like Ahrefs, SEMrush, or Moz Pro are excellent choices.

💡 Recommendations:

• If you're a beginner, Google Search Console is the best free and reliable option.
• If you need a quick check for a few keywords, try Small SEO Tools or WhatsMySerp.
• If you want in-depth SEO analysis, Ahrefs or SEMrush are the best picks.

Which tool do you use to check your website ranking? Share in the comments!