Vietnam Google Ads services
What is Google Ads (Google Ads)?
According to Google, Google Ads is an advertising program that allows you to create online ads to reach exactly the people who are interested in the products and services you offer. You can use Google ads to promote your business, sell products or services, increase awareness, and drive traffic to your website.
In a more intuitive understanding from Wordstream, Google Ads is an online advertising solution that helps businesses appear on Google search results or websites belonging to Google's advertising network (Youtube, Gmail, network). display,…)
Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budget and targeting, and start or stop advertising at any time.
6 benefits of running Google ads
The above section also helps you somewhat understand how to run Google Ads. When implementing Google ads, advertisers will receive the following 6 benefits.
1. Advertise at the right time when customers are looking for:
Currently, “Google”, “search” or “search” has become an important action in the customer's buying journey. We can easily hear the saying: “Go to Google” or “Search” when someone wants to learn about anything. According to Google statistics, “Google Search” is still the most important touch point in the entire customer buying journey.
For a business, the way to run Google Ads is an indispensable channel because when customers have searched, they are in need of learning and buying. Therefore, Google ads are the fastest way for you to reach your potential customers.
2. Appear on multiple ad networks:
Besides search, Google also owns and links to many different websites in its display network and Adsense program. In particular, the most prominent are the two products Google owns - Youtube and Gmail and a series of major newspaper sites in Vietnam such as VNExpress, Dan Tri, 24h.com.vn, ...
As a corollary, Google ads help you reach 90% of the internet users globally.
3. Only lose money when someone clicks on the ad:
Many advertisers when coming to Viet SEO have asked the question: "When ads are displayed on the Google search page, do they lose money?". Viet SEO's answer will always be "NO". With most forms of Google advertising, you only pay when customers click on your ad and visit your website. This is also a great feature that helps Google be a transparent advertising channel and always aim for the best performance for advertisers.
4. Easy budget control:
Using Google ads, you can easily control how much you spend on a daily or campaign-wide budget. There's no minimum spend limit with Google Ads, so you can set and control your own budget. Plus, you can choose where your ad will appear, set an appropriate budget, and easily measure your ad's impact.
5. Easily measure campaign effectiveness:
With each different campaign goal, which leads to different ways of running Google Ads, Google has different metrics to help you track campaign performance.
For example, with a campaign with the goal of increasing brand awareness, you can control metrics such as:
- Ad impressions
- Cost per 1000 impressions
- Ad clicks
- Cost per click
- Video Views
- Video view rate, click rate
As for campaigns with the goal of increasing purchases, you can measure the following metrics:
- Number of conversions, purchases
- Cost per conversion
- ROAS (Conversion Value/Cost)
- Conversion rate
From the above benefits, many businesses have turned to Google Ads as a way to promote sales, services and improve brand recognition.
How Google Ads Work
As you know, Google ads and especially Google Search help you reach potential customers extremely easily. Therefore, a lot of advertisers are participating in Google Ads in any industry and there are many ways to run Google Ads.
So now is the time to ask the question: "So when will Google choose my ads to show?" or “When will my ad show and my competitors won't?”
1. Bid price
According to Hootsuite, Google Ads operates under a pay-per-click or “pay-per-click (PPC) model”. It means that an advertiser who wants to show an ad when a customer searches for any keyword on Google needs to place a bid to compete with other competitors.
The bid you set is what Google calls your “Maximum Bid” or “Max CPC” – the maximum cost you're willing to pay for a customer to click on your ad.
For example, if you place a maximum bid of 5,000 VND and Google determines that in that bid, you only need to pay 2,000 VND, then you can show the ad. If Google thinks you need more than 5,000 VND to display, unfortunately, you need to increase your bid.
Advertisers can bid in four basic ways:
Cost-per-click (Cost-per-click or CPC): bid on the price you'd like to pay for a click on an ad.
Cost per thousand impressions (Cost-per-mille or CPM): auction per 1000 ad impressions. This form of auction is suitable for advertising types such as display, Youtube videos.
Cost-per-action (Cost-per-action or CPA): bid on a specific action that you want customers to do such as filling out a form, making a purchase, scrolling, etc.
Cost-per-view (Cost-per-view or CPV): auction per ad view – for YouTube video ads.
After receiving the bids of all advertisers, Google will bring it into the system and check which advertisers are shown and which are not.
2. Quality Score
In addition to comparing bids, there is another factor that Google compares in the decision-making process, which is "quality score" or "Quality Score".
According to Google, “Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
The Quality Score is rated on a scale of 1 to 10. The higher the Quality Score, the more likely you are to show your ad in a higher position at a lower cost.
Improving your quality score is the most economical way to show your ads at a lower cost than your competitors. Therefore, Viet SEO always advises advertisers to improve the quality score before deciding to increase the bid.
Now that you know how running your Google Ads work, let's move on to the various forms of Google advertising you can take advantage of.
9 forms of Google advertising today
Google Ads currently has 09 different types of advertising depending on the appropriate audience and business and personal purposes with 07 basic ad types and 02 more advanced ad types (Max. performance optimization and smart campaigns). In the following section, we will go through the overview information, you can read in more detail about the advantages and disadvantages of each type of advertising at: 09 types of Google ads.
1. Search Ads (Google Search)
Search ads appear on the Google search results page when a customer searches for a keyword. With how to run Google Ads, the type of Search Ads is considered the most familiar type of Google advertising to us. Ads will appear with a black “Ads” or “Ads” symbol next to the URL.
Here is an example of a search ad showing with the keyword "buy Japanese milk"
And as you can see, text ads aren't the only results showing up on Google Search in the image above. The results in the right column are shopping ads.
2. Shopping ads (Google Shopping)
Shopping ads help your products be displayed in a more intuitive way with actual images with information about prices, sellers, etc.
Besides being displayed in the search results page with Search ads, by running Google Ads in the form of shopping ads, they are also displayed on the "Shopping" page and some other locations.
3. Display advertising (Google Display Network)
Display advertising helps you display ads on a display network of more than 3 million websites and more than 90% of Internet users worldwide. With this way of running Google Ads, the ads can be displayed in many places with many different ways.
4. Youtube Video Ads
With the explosion of YouTube viewers after 2 years of the pandemic, video advertising on Youtube has become a type of advertising that every business needs to know about. You can show ads in a variety of placements on YouTube or on other sites on the Google display network
5. Universal App Advertising
Similar to video ads, the way to run Google Ads in the form of app ads is also displayed on the Google display network (GDN) but is used exclusively for apps.
6. Discovery ads
Discovery Ads or discovery ads are officially launched by Google in 2020. According to Google, this is a way to help you easily introduce products to the most valuable customers.
Discovery campaigns effectively do ad testing, lead targeting, and campaign optimization using machine learning to plan ads for you across Youtube, Gmail, and Discovery feeds – all only encapsulated in 1 campaign.
7. Local Campaign
According to Google, local campaigns make it easy to promote your physical store when customers search across Google's largest properties (including the Google Search Network, Maps, YouTube, Gmail, and the Display Network). by Google).
So, what is performance-maximizing advertising? Let's find out the latest type of Google advertising below.
8. Performance Max Campaign
“Performance Max Campaigns” or “Maximum Performance Ads” is considered the new height of Google advertising. This type of advertising was officially launched by Google in November 2021.
The campaign is considered as an important step by Google in "Giving AI to advertisers" with the following outstanding features:
A 6-in-1 combination of all major Google ad types: Search, Display, YouTube, Explore, Shopping, Local.
Deliver across Google's entire inventory.
You only need to provide ad assets as input (text, photo, video, feed), and Google will automatically create ad templates to serve you.
Using 100% smart bidding helps make the most of the power of AI in finding customers.
Whether your goal is to increase sales through your online store or generate leads, running Google Ads in the form of Performance Max will help you achieve that goal with machine learning. All you need is good strategies and inputs (content, audience signals) to teach machine learning.
9. Smart advertising
This is the type of way to run Google Ads for small businesses or new online businesses when first approaching Google. When you first create an account, Google will also guide you through creating your first smart ad. You can take a closer look at how to create this ad in section 5 below.
The advantage of this type of advertising is that it is extremely simple and saves time. Just provide basic information, and your ads will automatically show to potential customers on Google Search, Google Maps, YouTube, Gmail, and Google partner sites.
So we have gone through the most general information about Google ads. Now let's start creating your first account and ad!
Instructions for creating a Google Ads ad account
Above Vietnamese SEO analyzes the concept of "What is running google ads?". In this section, let's explore the steps to run effective google ads yourself.
a. 3 conditions needed to implement Google ads.
To be able to run ads on Google, first of all, you need to prepare the following 3 things:
Active Gmail account: To run ads on Google you first need a Gmail account. If you already have an account, sign in to your Gmail account.
Website: To deploy ads, you need a website with content that complies with Vietnamese laws and Google's advertising policies.
Visa/Master/Momo wallet: has international payment function or Momo wallet. Payment card requirements will be discussed in more detail by Viet SEO in the following sections.
b. Sign up for a Google Ads account and start your first smart campaign
Continuing the step on how to run Google Ads, go to the Google Adwords ad creation page https://ads.google.com/, select start now and log in to your gmail.
Once you get started, you'll be redirected to an interface that guides you through creating a new smart campaign. If you don't want to create a guided campaign, you can choose the expert mode to switch to the expert interface.
For those of you who are new to how to run Google Ads, let's go through a step-by-step guide to creating an account to understand the most basic elements of a Google ad campaign.
Create advertising goals for your business. There are 4 goals for you to choose from. In this step, you need to clearly determine which goals your business is suitable for.
Increase the number of phone calls to the business: Choose this goal if your new customers are coming from the main phone channel.
Increase sales or leads for your website: Most of your business is done online (orders, registrations, etc.)
Increase the number of customers visiting your physical location: Choose this goal if you have a physical store that you want customers to visit.
Get more YouTube views and interactions: Choose this goal if you have a Youtube channel and want to grow your channel or increase video views/interactions for other Marketing purposes.
Set up your business: Enter your business name and website in the respective boxes.
After entering the business and website information, Google will scan the website, find out the business information and return the display image of the website on mobile and computer.
In this section, Google will ask you to write an ad with 3 headlines and 2 descriptions according to the instructions. Currently with a search ad template, Google allows you to use up to 15 headlines and 4 descriptions. Therefore, you can completely add a title and description after Google's instructions are complete.
Add the ad themes you want to implement. Here, Google also shows you the topics that Google finds relevant after scanning your website. You can add, remove or edit themes according to your needs.
Set up areas where you can provide services. There are two options that you need to pay attention to:
Set up location by radius: Limit geolocation to your radius.
Set up custom specific locations: If you provide services in several different locations, or you have branches in several locations far apart, you'll need to add those locations to this section.
Set an advertising budget for the campaign. Here, you have the choice to use a suggested budget or enter a budget of your choice.
* Note: Until this step you have a rough grasp of the most basic steps you can do with Google Ads. You should pause the smart campaign after completing the account registration step because this campaign is not likely to bring the best results for a new account.
c. Set up advertising payments
To run Google Ads, you need to prepare a bank card with international payment function, visa/mastercard or Momo wallet. You need to note this function because domestic ATM cards will not have the international payment function, so Google and Facebook ads cannot be run.
Types of payment cards
Visa/mastercard cards are divided into 2 types:
Visa debit card: This is a card similar to a domestic ATM in which money must be loaded into the account to be able to use the money in the account.
Visa credit card: This is a credit card with a limit of money in your account for you to use first and pay with the bank later. However, this type of card is very time-consuming and must be verified according to the process, so you should register for a debit card, which will save a lot of time.
Some Vietnamese SEO banks recommending in the series of ways to run Google Ads are: ACB, Techcombank, MBBank, etc.
When you go to the bank, say you need a Visa Debit card to run Google ads.
Set up advertising payments
To run Google Ads when you already have a payment card or a Momo account, set up advertising payments like the instructions below:
Confirm country, time zone and discount codes (if any):
Confirm country, time zone and discount codes
Confirm your information: Currently, newly created accounts of individuals are very easy to be suspended due to payment or other reasons, so please provide the most accurate personal or business information so that the Deployment is easier later.
Google advertising interface 2022
1. Navigation navigation panel:
Navigation panel: on the left or maybe at the top – where you can quickly switch between campaigns and ad groups. By default, you'll see enabled campaigns. To view paused and deleted ad groups and campaigns, click the 3-dot icon to select. You can also switch between different workspaces.
2. Main workspace
Main workspace: Where you control performance and accounts and view information about deployment results. Here, you can go to many different tabs to view information. Tabs of interest to newcomers include:
Overview: Gives you the best overview of your account's performance.
Campaigns: Where you control the performance of your campaigns
Ad groups: Update information about ad groups
Advertising: Control the effectiveness of advertisements.
Toolbar: at the top right. On the toolbar you can quickly search, access reports, tools and settings, help and notifications.
In it, the "tools and settings" section is the most important. Here you'll get the tools you need to plan and execute your ads, and have settings to help with your implementation.
Set up Google Search ads
In the above sections, you have learned how to create a Google ad account and become familiar with the advertising interface. At this step, Viet SEO will guide you to create a search advertising campaign to fully understand the first steps how to run Google Ads in the form of Google Search ads:
1. Create a Google ad campaign
Step 1: Add a new campaign
Go to All campaigns → Select New campaign → Click Add new campaign.
Step 2: Choose your campaign objective.
Here the account gives you the following goals:
With search ads, you can only select sales, leads, and website traffic categories, or select “Create campaign with no targeting guidelines.”
Step 3: Choose a campaign
Select a search campaign or Google Search from the list of suggested Google campaigns. To install press: Continue
2. Choose your budget, bid, and campaign settings
Step 4: Set your budget and bid
In this section, you will set up a budget for your ad campaign on a daily basis. Set a daily spending budget, for example you set spend 1,000,000/day and focus on clicks. At the time of setting up the ad account, choose: manual CPC bid.
On the right side of the screen, Google will give estimates of clicks, cpc and spendability for the campaign.
Step 5: Select campaign settings
Select campaign settings according to the instructions below. In the location section, you can also choose to target by specific area or by pinning radius as instructed above.
Note: When choosing a language, you need to select both Vietnamese and English. Although the advertising scope is only in Vietnam, it is always necessary to choose an English field, some versions of Google's browser have English search language settings, so your ads can still reach the right people.
3. Add ad keywords and define bids
Step 6: Add keywords
First, define deployment keywords and set bids.
At this step, you need to choose the keyword type according to 1 of 4 match forms:
- Broad match
- Phrase Match
- Exact match.
To learn more about these 4 keyword types, refer to the article: Keyword Match Types in Google Ads
Here you will select keywords – These are the keywords that can trigger your Google Ads to appear on the search results.
However, the keyword selection process also has many questions for you to answer such as: “Which keyword is right for me?”, “What is a reasonable bid for a keyword?”… You can get Get answers at Google's "Keyword Planner".
4. Write a Google search ad template
Step 7: Write an Ad Template
Create a responsive search ad template according to Google's guidelines.
To write effective keyword ads on Google, you need to keep the following in mind:
For each keyword ad sample displayed on Google, there are maximum: 3 headlines, each title is 30 characters long and 2 descriptions are 90 characters long, total length is 270 characters.
With responsive search ads, you only need to create one ad and should create a maximum of 15 headlines and 4 descriptions.
The main keyword phrase should appear in the titles and descriptions.
Write well, concisely, and easy to understand
Bring more valuable, attractive information to help attract customers
See also: Detailed instructions for writing Google ad templates
Step 8: Create an ad extension
Once you've finished writing your ad, you need to add an ad extension. This is additional information, displayed next to the main ad. There should be a minimum of 4 ad extensions for each ad group.
5. Optimizing landing page content
Getting customers to click on ads for your products and services is difficult, but getting customers to buy and use your services is even more difficult.
So with the ways to run Google Ads, Viet SEO has some suggestions to help you optimize your landing page before putting ads on Google as follows:
- Landing pages need to match the needs of the user
- Provide enough content customers need
- Page loading speed should be fast
- Content optimized across devices
- Avoid using too many popups
- Impressive title under 65 characters, containing attractive words
- Attractive Sapo, bold important parts
- Headings and subheads are visually appealing to help customers grasp the content quickly
- Concise content, concise style
- Words suitable for customer groups
- CTAs that match the reader's journey
You need detailed conversion tracking and measurement settings to know what your landing page content is missing.
6. Set remarketing audience (Remarketing or Retargeting)
When customers type in the search keyword they visit the website, it means they have a need for that product. NEED TO FOLLOW USERS FOR ADVERTISING PRODUCTS BY:
By the first time they are still in the process of learning and comparing. They need to consult your relatives, rival parties, prices, after-sales service.
43% of companies use remarketing to increase brand awareness online.
This is a very popular way to run Google Gds ads today. To create a remarketing file, you need to go to the Google ad page to get the Remarketing code and install it on your website. When setting up remarketing audience, every time a user visits your website, the system will save a cookie into a remarketing list and from this list you can use it to create a remarketing campaign or even create a remarketing campaign. called remarketing. Note:
For the Google search network you need to have at least 1,000 active visitors or users within the last 30 days
For the Google display network (Google display) must have at least 100 visitors or active users within the last 30 days
7. Monitor and optimize ads
Tracking and optimizing ads is extremely important with any way of running Google Ads if you don't want "money to fall out of the window".
Regarding Google ad tracking you can:
- Measure conversions directly from your Google Ads account
- Measure Google Ads conversions through Analytics tool
Regarding ad optimization, there are 8 simple ways that are:
- Bid Adjustment
- Pause ineffective keywords
- Reallocate the budget
- Search Query Processing (add or negate)
- Schedule ads by time frame
- Set device priority
- Set geographical area priority
- Turn off/Change the ad template (if necessary)
If you do not understand these 8 ways, please see the detailed article: 08 ways to optimize Google Ads.
Above is a detailed guide to help you learn how to run effective google ads on your own. If you are interested in other types of Google ads.
7 Mistakes When Running Google Ads
1. Mistake 1: Thinking that every time you run Google Ads, you will receive an order
In fact, Google ads only do the job of delivering your ads, products, and services to potential customers.
The application of ways to run Google Ads to make orders or not is still a lot of factors such as: Is your product quality? Is your service good enough? Is your business reputation high or not? Is the product/service price competitive enough? Did your ad reach the right audience?
When all elements from advertising to corporate products are well-organized, the application will be an inevitable consequence.
2. Mistake 2: Not optimizing ads regularly
For a while this may be effective, but over time it may no longer be effective. You need to closely monitor the conversion rate, CTR and optimize many other ways to run Google Ads to achieve the best conversion rate.
Optimizing here can be just re-optimizing the title and content of the ad to attract more customers and increase the CTR rate.
3. Mistake 3: Choosing the wrong target keyword and mistaking it
Don't choose the wrong target keywords and don't confuse google search ads with Google organic search results. Stitching up keywords, choosing the type of keywords to run is very important.
It helps your ads appear to the right searchers, avoiding wasting money with keywords that are not relevant to the product you do not provide.
4. Mistake 4: Not dividing keywords, dividing keywords incorrectly
Many advertisers often make the mistake of ignoring keyword analysis and keyword division. The division of keywords is all important because you have to analyze the keyword groups in detail to know the right needs of customers, leading to a landing page that will satisfy their search needs, when you meet the needs of customers. customers and when applied to how to run Google Ads, the ability to convert will be higher.
You need to understand and analyze clearly the needs and psychology of customers because customers are always looking for what they need.
5. Mistake 5: Poor landing page quality or no specific landing page
No specific landing page, or poor quality landing page. The journey of finding and enticing customers to click on the landing page is difficult, but failure is when you have pulled customers to the landing page but the landing page is not well taken care of, not bringing useful knowledge to customers.
The landing page does not contain the price, only includes advertising information, but the user is interested in the price, so the landing page does not meet the needs of the search query.
6. Mistake 6: Running ads yourself when you don't understand how ads work
You should not register your own advertising with Google to save money if you are NOT knowledgeable about it. If you don't know anything or only know "slightly", don't run by yourself, you are "throwing" money through that window.
Need to find an advertising agency for guidance, support to run ads, even sign a contract to hire that unit to run ads, commit to the terms that your business sets out to develop sales, enterprise.
7. Mistake 7: Hiring unreliable advertising agencies
Do not hire units that run cheap, unreliable google ads, or have never run your industry. There are hundreds of agencies on the market that run ads, but there are not many companies that don't run well. Even many companies run around, or use black hat tricks to run.
This not only affects revenue, but also adversely affects your website.
4 criteria to choose a reputable advertising agency:
- Say no to “black hat” technology tricks that harm customers in the long run.
- The entire implementation process is clearly planned and reported.
- Commitment to transparency about data and processes.
- Strict commitment to the index including the risks.