Ways to improve your website design
Do you ever edit your website to improve quality? Do you know how to start editing, improving web quality? If your answer to both of the questions I just asked is no then you might want to take a look at my post In this article I will give you 10 ways to improve your website. mine. I'll show you where you should focus your efforts to make the biggest, fastest change to your site's performance.
What is Website Optimization?
Before giving the top 10 ways to optimize your website, let's clarify what optimization is and why it's important.
Website optimization is not only about improving the search engine, appearance or ranking of the website, but it is about improving the experience of each user every time they visit.
A good user experience will lead to a noticeable improvement for the website. This improvement includes everything from search engine improvements to web usability testing, and should be done on a regular basis to ensure your site always works fine.
What do you need to be able to make website improvements?
Unless you plan to hire a team to improve your website (which I encourage of course, it's safer and more efficient to leave the work to professionals anyway), otherwise you will It takes some skills and tools to do it. These are the conditions that you or anyone who wants to do website improvement work should keep in mind:
- Your website can use FTP.
- Admin access to your site.
- Have your site's traffic and data analysis page.
- Be familiar with your website's code.
- Use Mac or PC (for testing).
- Full range of widely used browsers (IE, Chrome, FF, Safari,...).
If you don't understand or don't know half of the things I've outlined above and feel uncomfortable working with them, it's better to consult an expert on the subject. Your website says more than your business card, it's the first impression your potential customers make, so be sure to give it an equal amount of effort. It.
Similar to the look of a house, the more impressive your website design is, the more people you will attract to visit your site.
Business website design is often compared to the appearance of a house. However, the difference is that you only have the first few seconds to attract attention and retain users (according to the results of the Blink Test). Therefore, the arrangement of images, layout and elements related to the user experience of the website plays a very important role in this process. How to optimize web design? Let's find out through the following article.
1. Website design compatible with many devices
In today's technology era, users are equipped with many devices such as smartphones, tablets, laptops, desktop computers, etc. to access the data source of the Internet. Therefore, the interface of the website also requires improvement, suitable for many different screen sizes.
If your website does not meet this, quickly upgrade or seek professional website designers for support. The fact that your website is cross-device compatible will be an advantage to help increase rankings on search engines as well as increase user experience and positive reviews for the site.
2. CTA button always stands out
CTA (call-to-action) buttons play a very important role in the user experience on a website. To encourage them to make a decision, the CTA button needs to be eye-catching, colorful, and contain catchy words.
For example, if the dominant color on your website is blue, choose contrasting colors like orange or yellow. In addition, evocative and powerful phrases such as “Buy Now”, “Click Now” will have more impact on users.
3. Show customer reviews
This is an extremely effective way to gain the trust of users the fastest. Reviews about products, services, support attitudes... directly from users will bring the most realistic and multi-dimensional view of your website.
However, users won't automatically search for compliments about your product. Therefore, flexibly insert customer reviews into different sections on the website as well as in a variety of formats. You can use comments on social networks, retail sites, videos… to get the best results.
4. User-friendly navigation
To increase the user experience on the website, you need to build the navigation bar in the most scientific way. Site hierarchies and indexes need to be properly organized. In addition, the name of the content item must be short, cover the information and especially the number of items should not be greater than 7. To make it easy for users to find and use, design a fixed navigation bar.
5. Internal Links
When your website has many different categories and indexes, take advantage of internal linking to increase the user's experience time on the website. If you build this network of links subtly, both SEO results and conversion rates can increase. For example, you can insert links of articles with similar content to other articles in the Blog section or create a link between the homepage and the product page…
6. Links to social networks
The development of different social networking accounts such as Youtube, Facebook, Instagram, Twitter, ... is an extremely necessary thing. So, let's take advantage of the power of social networks by attaching icon buttons so that users can easily access and follow on different platforms. In addition, these channels also contribute to increasing website traffic and have a positive impact on SEO.
7. Use custom illustrator files
Instead of using free stock images, create custom illustrations for your website right now. Custom illustrations not only contribute to increased brand awareness, but also make the website look unique, creative and user-friendly. These files can be an image, a gif, or more complex a short clip.
8. Don't take the top half of the website lightly (Fold)
Fold or the top half of the website is understood as the part of the web interface displayed without dragging the mouse. Therefore, many people often do not take care of the images and content displayed directly below.
However, in website design and experience, users always perform the act of dragging the mouse. A beautiful interface, a selection of expensive content and a scientific arrangement…is a must. Invest in the entire content and interface of the first page so that users feel your website is attractive enough for them to scroll down to the next page.
In order for your "home" to always have many visitors, care for every detail is a must. And this also applies to website design. Hopefully, the above article has given you the best overview of effective ways to improve website design and attract more users.
9. Edit Title Tags
One of the easiest and fastest ways to improve website queuing is to edit title tags. Having a website with an appropriate title makes it possible for search engines to know what each page is about. It will also increase the number of visits to your website which will generate more leads for your website.
10. Website Content Optimization
Before you rack your brains for new content to attract more visitors, it's always a good idea to tweak what you already have. Go through what you've done in the past and make some simple changes to improve it.
This might include linking the url through a text, using title tags where applicable, adding alt + title tags to your images, Writing several intros for each page. You will be amazed at the results these simple changes can give you.
11. Provide your contact information.
There is nothing more frustrating than flash websites or restaurant websites that offer menus in pdf files except that it requires you to have a brain like Sherlock Holmes to figure out the contact information. website owner.
Sometimes people just want to pick up the phone, make a call, meet you in person, or send you an email, rather than filling out forms and providing their credit card information on a website. Make it easy to keep in touch with you with a few lines of text (if you're lazy). Showing contact information about your business can also benefit users who want to search for something in a particular place.
12. Consolidate site navigation
More options for users just makes them feel overwhelmed. Simplify your navigation by consolidating unnecessary options. Use CSS dropdowns to restructure the navigation so it's neat, and there should be a parent page for small sections of the site. Use the spreadsheet to record the current sitemap and the new sitemap. You will need this for future navigation and tracking.
13. Replace Flash with jQuery
In my opinion, Flash is really a bad choice. It can't display on most mobile devices and is good too long to load for impatient customers. That aside, jQuery can provide many of the same benefits as Flash but is much lighter and very user-friendly as well as most mobile devices.
14. Clean up the code
Before proceeding to clean up the code, you must know what is wrong with it. I will suggest you some tools to use such as: Firebug of Firefox, GT Metrix Performance tool or Google Webmaster. These tools will point out errors and provide guidelines for improving your site's performance.
15. Design Upgrade
You will have 3 to 5 seconds (or less) to impress the user enough to keep them from coming back to Google. If your site is slow, ugly or the content is too weak or simply doesn't show much of the original, users will quickly leave without saying goodbye.
Worse they will probably never come back again. Make sure you make the most of every second of the user experience by using a clean, professional website that represents your company or yourself.
If you're not a designer, then you'll obviously want to hire a professional to improve your website.