In fact, there are many models of building a site system, depending on the size, finance and human resources of the business, some SEOs do onpage optimization first, then consider the construction. the satellite site system and they are more interested in the conversion rate (the number of customers contacting the business) and focus mainly on long keywords (6-7 words) after the study of words lock carefully.
But some other SEOs are of the opinion that focusing on building satellite sites is necessary, but not important, by taking care of the main site to achieve true power. If you want to have a standard site system, the site itself must meet the standards, which onpage optimization plays an important role, both in structure and content, because the quality content is new. Suffering from quality access sources, resulting in high conversion value. Parallel that is performing effective offpage through social networking, online media channels.
Some criteria for a website standard SEO:
1. Web Layout & Layout:
Images, colors, layouts attract the attention of visitors.
Website features simple, easy to use, easy to find because the majority of users are less patient when accessing a website is quite complex.
Use navigation for website, ensure good navigation for visitors.
2. Web Content:
Content is concise, concise, accurate information, suitable, meet the search needs of customers.
Information about products and services: updated regularly, clear, ...