What Is Local SEO Service? An Overview of Local SEO Services

Customers are now more likely than ever to search for products and services near their location. Phrases like “barbershop near me,” “vegetarian restaurant in District 1,” or “SEO service in Ho Chi Minh City” are becoming increasingly popular on Google. This is exactly when Local SEO proves its full effectiveness.

So what is local SEO service? Is local SEO truly different from other forms of SEO? And how can you effectively implement a local SEO strategy for your business?

Let’s explore the details with Viet SEO in the article below.

What Is Local SEO Service?

Local SEO service is the process of optimizing a business's presence on search engines to help the business appear at the top of search results when users search for products or services within a specific geographic location.

Unlike holistic SEO (nationwide or industry-wide), local SEO focuses on a specific local area — such as a city, district, ward, or even a particular street.

Example:

If you run a spa in District 3, local SEO will help you appear when users search for:

• “Reputable spa in District 3”
• “Relaxing massage near Turtle Lake”
• “Facial care in Ho Chi Minh City”

What Are the Advantages of Local SEO Compared to Other SEO Methods?

1. Specific Targeting – Higher Conversion Rate

Users searching for services by location often have a strong intent and are ready to act. Therefore, local SEO brings in higher-quality traffic and better conversion rates.

2. Easier Competition Compared to Holistic SEO

Instead of competing nationwide, you only need to rank high within your service area. This helps save costs, time, and achieve results more easily.

3. Increased Visibility from Google Maps

When users search on mobile, Google prioritizes businesses on the map. Local SEO helps your business appear on Google Maps with full details: address, business hours, phone number...

4. Optimized Marketing Budget

Local SEO is significantly more affordable than paid advertising or full-site SEO, yet its effectiveness is clear - especially for small and medium-sized businesses (SMEs).

 

 

How to Identify an Effective Local SEO Campaign

An effective local SEO campaign should include the following elements:

1. Appearing in the “Google Local Pack”

Top 3 results shown with map and star ratings — extremely important for local SEO.

2. Increased Visibility on Google Maps

You notice more users requesting directions, making calls, or clicking for navigation to your business.

3. Many Positive Reviews

Ratings of 4–5 stars with real customer feedback indicate your local SEO is on the right track.

4. Noticeable Increase in Traffic from Target Areas

Using Google Analytics, you can track increasing visits from your targeted local areas.

5. More Calls, Bookings, and Messages from Local Customers

When local SEO is effective, your business receives more direct engagement from nearby customers.

Basic Steps to Implement Local SEO

Below is the local SEO process applied by many professionals — including the Viet SEO team:

Step 1: Create and Optimize Google Business Profile (GMB)

• Update full business name, address, phone number (NAP)
• Set working hours and service area
• Add real photos, logo, and map
• Post regular updates

Step 2: Optimize Website with Local Keywords

• Optimize title tags and meta descriptions with location names
• Create dedicated service pages for each location
• Add local schema markup
• Include maps and clear contact information

Step 3: Build Local Backlinks

• Post articles on local news sites and blogs
• Join local groups (Facebook, Zalo)
• Register in local business directories

Step 4: Manage Customer Reviews

• Encourage satisfied customers to leave reviews
• Respond to all reviews — both positive and negative
• Build trust from the local community

Step 5: Monitor & Continuously Improve

• Use Google Analytics and Search Console to track performance
• Adjust keywords, content, and links regularly
• Update GMB weekly to maintain ranking

Local SEO Services by Viet SEO Company

As one of the leading SEO companies in Vietnam, Viet SEO offers in-depth local SEO solutions tailored for all types of small and medium-sized businesses in Ho Chi Minh City and other provinces.

Local SEO Service Package Includes:

• Full optimization of Google Business Profile
• Website optimization by target area
• Backlink building from local blogs and news sources
• Effective customer review strategies
• Monthly SEO performance reports
• Consulting on expanding service area strategies

Advantages of Choosing Viet SEO:

• In-depth understanding of Vietnamese user behavior
• Proven experience across industries: food, education, health, spa...
• Transparent commitment, no black-hat SEO techniques
• Strong internal backlink network
• 24/7 customer support via Zalo/Email/Hotline

Reference Pricing for Local SEO Services (VND/month):

Service Package	Main Features	Price
Basic Package	GMB optimization, 1 area, basic keywords	5–8 million
Standard Package	GMB + website + wide area keyword targeting	10–15 million
Professional Package	Backlinks, reviews, advanced optimization, multi-area	15–25 million

Pricing depends on industry and area competitiveness.

Conclusion

Local SEO is a smart strategic choice for businesses looking to dominate their local market at a reasonable cost. Especially in HCMC, Vietnam — where consumers search online every day — working with a professional SEO agency can help you implement effective local SEO strategies and stay ahead of the competition without the need for continuous ad spending.

If you’re looking for a professional, reputable, and transparent local SEO service, let Viet SEO be your trusted partner!

📞 Contact Viet SEO today for a free consultation

Hotline: 0917 212 969 (Mr. Viet)

Viet SEO – The Local SEO Solution That Helps Your Business Stand Out on the Search Map!