The development history of Search Engine from 1990 to present
In the history of search engines, we have to admire Google's search algorithm, which is constantly changing to meet the increasing needs of searchers around the world.
To understand how Google search works, we need to explore the history of the Google Search Engine.
Search Engine Timeline
1990 - The first search engine was Archie.
A year after they invented the world wide web (WWW), the original search engine crawled through an index of downloadable files. However, the limited data only makes the list available, not the content.
1991 - Tim Berners-Lee, inventor of the WWW, created a virtual library to help users find URLs for different web pages. The CERN web servers hosted the library in the early days of the Internet.
1993 - JumpStation took another leap forward with their linear search feature, which displayed the title and title of a page in the same result. Search engines rank the results in the order they were found.
1994 - David Filo and Jerry Yang create Yahoo! Search.
Website is the first set of web pages on the internet. These include man-made descriptions for URLs. Site owners can add Info pages for free, but commercial sites pay $300/year.
WebCrawler - the same year that Yahoo! Search is launched, witnessing the launch of the Web Crawler. They created the first search engine to index entire pages. The amount of data required to make search engines too slow to use during the day.
1995 - The Lycos search engine also launched in 1994. The search engine cataloged over 394,000 documents by August. By January 1995, they had more than 1.5 million documents listed. item.
1996- Larry Page and Sergey Brin create the forerunner of Google BackRub.
The original idea used backlinks to help rank web pages for better search.
Backlinks show you how a site linking to another page counts as a vote. This idea is the basis of a website's authority. The algorithm today is still based on the same original concept. It has grown tremendously over the past 20 years, but backlinks still play a part in the rankings.
AskJeeves - The first search engine they tried to get editors to respond to search queries. Websites become easy prey for spam.
Inktomi - Pioneer in the paid advertising model. Inktomi provided the original precursor to pay-per-click (PPC) advertising.
Lycos - Still the largest search engine. Lycos currently has more than 60 million documents indexed.
1998 - Google is officially launched.
Overture (formerly Goto.com) - The company was the first to successfully use the PPC model.
1999 - Sequoia Capital and others invest in Google. In addition, AOL chooses Google as its search partner.
2000 - Teoma engine released
2001- Excite search engine went bankrupt and was acquired for $10 million.
AskJeeves - Search engine buys Teoma to replace their Live search engine.
2002- Yahoo! Acquiring other search engines to find search results for customers organically. In the past, they have outsourced the service to third-party vendors.
2003- Overture was acquired by AllTheWeb for $70 million and Inktomi was acquired by Yahoo! repurchase. for $235 million. Yahoo! then bought Overture for $1.63 billion.
Google - They announced their first search algorithm update at Northeastern's SES Boston, that's why it's called the "Boston" update.
2004- Microsoft launches their new MSN search engine.
2005- Microsoft's MSN search engine began using in-house technology to support Yahoo!
Ask - IAC (Ticketmaster.com and Match.com) buys Ask Jeeves for $1.85 billion. They changed their name to Ask.com and dropped the search platform Teoma.
Nofollow - Major search engines use the “nofollow” tag to clean up spam blogs.
2007- Google created “Global Search”.
Instead of the traditional 10 listings, they added features for News, Video, Image, Local, and other verticals.
2008- Launching "Google Suggest" provides a drop-down list of suggested topics.
2009- MSN/Live Search becomes Bing.
2010- Google improved their web indexing system to enhance new search results by 50%. They call the update Caffeine.
Google Instant shows real-time search results to users as they type a query.
2011- To create a more structured Internet, Google, Yahoo!, and Microsoft (Bing) created Schema.org.
Google - Search engine launches first significant algorithm change to improve query results. The Google Panda algorithm reduces the effectiveness of content sites and classified sites. The change affects 12% of all US search results.
2012- After the release of Panda, Google rolled out the Google Penguin algorithm update. This update penalizes sites that buy links or use affiliate networks to boost their search rankings.
2013- Google revolutionized their search algorithm again with the Hummingbird update. An algorithm is a search engine's first attempt to understand the human intent behind a search query. Search history until then focuses on how language queries can be improved.
2014- Yahoo! became the default search engine for Mozilla Firefox in the United States.
Google - The Pigeon algorithm updates the local search results of the search engines. They want to provide accurate, relevant local search results to users.
Google - discusses how website security is now a ranking factor with their HTTPS Everywhere campaign.
2015- Google rolls out Mobilegeddon to force websites to add mobile-friendly sites. The change acknowledges the rapid increase in mobile search usage.
Furthermore, Google released RankBrain, a machine learning program that automates the ranking algorithm.
Bing - Copy Google, they add a mobile friendly algorithm.
2016- Google Possum hits local spam sites like the “nofollow” tag a decade ago spammy sites were dropped.
Google also integrated the Google Penguin update in the core ranking algorithm to ensure the death of link farms.
2017- Google penalized sites for using interstitial and pop-up ads that destroy the mobile experience.
Additionally, Google's "Fred" update penalizes sites with low-quality backlinks as well as those who value money over user experience.
Epilogue
Search history is fascinating because at first, no one would have expected an upstart like Google to dominate the search engines the way they have in the past few years.
However, in retrospect they were the first to begin to understand what the customer wanted. By looking at this history, as search engine marketers we can understand how to improve our rankings and stay up to date with upcoming Google requests.
