How can a website's article stand out on Google?

Owning a website is no longer something unfamiliar for businesses or individuals. However, making an article not just appear on Google, but truly stand out, requires a clear and strategic approach. In this article, VietSEO will guide you through how to write SEO-friendly content, along with key factors that help your content rank higher on Google and attract the right target audience.

1. Why is content important?

Google is becoming smarter and increasingly favors content that delivers real value. This means your content should:

• Address the needs of the searcher
• Have a clear, easy-to-read structure
• Avoid plagiarism and keyword stuffing

If your content is both user-friendly and SEO-compliant, Google is more likely to rank it higher.

2. Identify the Right Target Keywords

Choosing the right target keywords is the foundation of any successful SEO strategy. Viet SEO emphasizes the importance of selecting keywords that not only have good search volume but also align with user intent and your business goals. The right keywords will drive qualified traffic and improve your chances of ranking higher on Google.

What are keywords?

Keywords are the terms or phrases that users type into search engines. For example: “how to write SEO articles,” “online marketing services,” or “authentic men’s running shoes.”

How to choose the right keywords?

You should:

• Do keyword research: Use tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest
• Focus on long-tail keywords: Instead of targeting broad, high-competition terms like “SEO,” aim for more specific ones like “how to write SEO-friendly articles for beginners”
• Analyze competitors: Check what top-ranking pages are writing and which keywords they’re using

3. Write an Attention-Grabbing Title – The First Step to Earning Clicks

The title is the first thing users see on Google. A good title can determine whether or not they click on your article.

Tips for writing great titles:

• Include your main keyword
• Offer a clear benefit or useful insight
• Create curiosity or urgency (e.g. “Top 7 Ways to Rank on Google in Just 7 Days”)
• Use numbers, lists, and powerful words like “tips,” “guide,” or “secrets”

4. Structure Your Article for Readability

A well-structured article isn’t just easier to read—it also keeps users engaged and helps search engines better understand your content. VietSEO recommends using clear headings, short paragraphs, and logical flow to improve both user experience and SEO performance. Organizing your content effectively can make a big difference in how long visitors stay on your page.

Google prioritizes user experience. A well-structured article helps both readers and search engines understand your content.

Suggested structure:

• Short introduction (100–200 words): State the problem and what the reader will gain
• Clear headings (H2, H3): Improve readability and help Google index your content
• Short paragraphs, simple sentences: Aim for 2–4 sentences per paragraph
• Bold keywords, use bullet points, and add images when appropriate

5. Optimize Keywords Without Stuffing

Repeating the same keyword too many times is no longer effective. In fact, it may harm your rankings.

Smart keyword placement:

• Use the main keyword in the title, introduction, 1–2 times in the body, and in the conclusion
• Include related or synonymous keywords to diversify language
• Write a compelling meta description that includes your keyword

6. Don’t Forget Meta Descriptions, URLs, and Image Optimization

Meta descriptions, clean URLs, and optimized images are often overlooked but play a crucial role in SEO performance. Viet SEO highlights that these elements not only improve how search engines index your content but also enhance user experience and click-through rates. Paying attention to the details can give your content the competitive edge it needs.

Meta Description

This is the short snippet under your title in search results. While it doesn’t directly affect rankings, it can improve click-through rates (CTR).

URLs

• Keep them short and easy to read
• Include your main keyword
• Avoid strange characters or unnecessary numbers

Example:

❌ domain.com/article-2025?id=12345

✅ vietseo.com/seo-writing-services

Image Optimization

• Name image files based on the content (e.g. seo-keywords.jpg)
• Use ALT tags to describe the image (helps Google understand your visuals)

7. Use Internal and External Links to Build Relevance

Linking strategically within your content helps search engines understand the structure and relevance of your site. VietSEO recommends using a mix of internal links to guide readers through related content and external links to reputable sources, boosting both SEO value and user trust. Done right, linking builds authority and keeps visitors engaged longer.

Internal Links

Link to other articles within your website to:

• Help Google crawl your site more efficiently
• Increase time on site
• Encourage users to explore related content

External Links

Linking to authoritative sources increases your credibility. For example, cite data from news sites, government statistics, or academic research.

8. Keep Content Updated Regularly

Fresh content signals to search engines that your website is active and relevant. Viet SEO encourages regularly updating existing articles to reflect the latest information, trends, or data—improving your chances of maintaining or even boosting your search rankings. Keeping content current also builds trust with your audience and enhances user engagement.

Google favors fresh, regularly updated content. Don’t just write and forget!

• Review your articles every 3–6 months
• Add new information or update outdated data
• Refresh titles or images if needed

9. Focus on Page Speed and Mobile Experience

Page speed and mobile responsiveness are critical factors for both user experience and SEO rankings. VietSEO emphasizes optimizing load times and ensuring your site performs seamlessly across all devices. A fast, mobile-friendly website not only keeps visitors engaged but also signals to search engines that your site delivers quality performance.

Google ranks fast-loading, mobile-friendly websites higher.

• Compress images to reduce file size
• Use reliable hosting
• Make your site responsive (mobile-friendly design)

10. Use Social Media and Sharing Strategies

SEO doesn’t work in isolation. Promoting your content on social media platforms like Facebook, LinkedIn, TikTok, or Instagram helps:

• Drive more traffic
• Build social signals that support SEO indirectly
• Reach a wider audience

Conclusion: SEO Writing is Both Science and Art

Writing articles that stand out on Google goes beyond technical optimization. It requires a deep understanding of your audience and a commitment to delivering genuine value. VietSEO believes that great content—written with care and paired with solid SEO techniques—is the key to ranking high and building long-term brand credibility.

Start today—every article you write can be your next SEO hero!

💡 Pro tip:

Create a small checklist before publishing: review your title, keywords, meta description, structure, links, images, and loading speed. This ensures everything is optimized for both search engines and users.